The Most Popular Social Media Platforms Worldwide in 2024

The Most Popular Social Media Platforms Worldwide in 2022-Though 2022 just got started but there has been debate among friends, colleagues and families which i got to know and i decided I’m going to go on a research and find out the best social media platform of 2022.

So if you have found yourself in the middle of this kind of argument before now, this article is definitely for you, continue to read below as i give you the stats and the popularity of some social media platforms and why there are the most popular.

The list was not categorize by anyone, it was out of curiosity and research that i came up with this articles, However, There are so many social media platforms in the world, but some are not popular just like others and that does not mean there are not useful but it has not gained that worldwide popularity.

The Most Popular Social Media Platforms Worldwide in 2024

  • Facebook
  • YouTube
  • WhatsApp
  • Instagram
  • Facebook Messenger
  • TikTok
  • Twitter

1. Facebook

Facebook now trading as Meta is an American multinational technology conglomerate based in Menlo Park, California. The company is the parent organization of Facebook, Instagram, and WhatsApp, among other subsidiaries. Founded in 2004, 18years ago by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes.

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Facebook Headquarters is located in Menlo Park, California, U.S with over 64, 177 number of employees as of September 30, 2021. As of 2020 it generated equity Increase of Total US$128.29 billion with over 2 billion active Facebook users. With all these i regard Facebook as one of the most popular social media platform in the world.

2. YouTube

YouTube came second here for a reason. The online video platform has over 2 billion users as of October 2020. YouTube is an American online video sharing and social media platform owned by Google. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It headquarters is located 901 Cherry Avenue San Bruno, California, United States. YouTube has a revenue of US$19.8 billion as of 2020 and over 1 billion active users. With all these i regard YouTube as second of the most popular social media platform in the world.

3. WhatsApp

WhatsApp Messenger, or simply call it WhatsApp, is an internationally available American freeware, cross-platform centralized instant messaging (IM) and voice-over-IP (VoIP) service owned by Meta Platforms. It allows users to send text messages and voice messages, Make voice and video calls, and share images, documents, user locations, and other content. WhatsApp requires a cellular mobile telephone number to sign up. Almost everyone you know should be using WhatsApp, The reason is not far fetched, has has made it easy to send, receive messages, videos and documents so therefore comes second on this list.

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4. Instagram

Instagram is the fourth on my list here. Is an American photo and video sharing social networking service founded by Kevin Systrom and Mike Krieger. In April 2012, is a subsidiary under Facebook Inc. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. One unique thing about Instagram is that is available in 32 languages. Instagram has over 200 million active users. With Phone number or email, you can sign up account on Instagram.

5. Facebook Messenger

Messenger is an instant messaging app and platform developed by Meta Platforms. Originally developed as Facebook Chat in 2008, the company revamped its messaging service in 2010, released standalone iOS and Android apps in 2011. Facebook messenger has over two billion download and over one billion active users. That is massive.

Most Facebook users use Facebook messenger because it makes chatting and sharing of other information to another Facebook account user very easy. The App is now available in iOS and Android for free.

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6. TikTok

TikTok, known in China as Douyin (Chinese: pinyin: Dǒuyīn), is a video-focused social networking service owned by Chinese company ByteDance Ltd. It hosts a variety of short-form user videos, from genres like pranks, stunts, tricks, jokes, dance, and entertainment with duration from 15 seconds to three minutes. The social media App was released in September 2016. Currently, available in 40 languages and has over 400 million active users.

7. Twitter

Twitter is an American micro blogging and social networking service on which users post and interact with messages known as “tweets”. Registered users can post, like, and retweet tweets, but unregistered users can only read those that are publicly available. It has over 330 million monthly active users with a total equity of US$ 7.97 billion as of 2020.


The above listed social media platforms for me is currently the most popular, like i said earlier i came up with it after my research. However, there are so many other social media platform that are popular but not to be compared like the ones i listed above such as Snapchat, Wechat, Hangouts etc.

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